Adidas Publication

This publication explores the evolution of Adidas, tracing its journey from a small startup to a global icon while highlighting key milestones and challenges. It showcases the brand’s groundbreaking partnerships with athletes, artists, and designers, emphasizing its influence on both sports and fashion culture. The project delves into Adidas’s technological innovations in sportswear, illustrating its commitment to both performance and style. Additionally, it examines the brand’s sustainability efforts, detailing its initiatives to reduce environmental impact and promote ethical practices. Designed to educate and engage, this publication provides a multifaceted perspective on Adidas as a cultural, economic, and technological leader, appealing to fans, industry professionals, and academics alike.